I’ve always suspected that Wash Cycle Laundry’s customers are better-than-average hotel operators, but recently we purchased benchmarking data so we could compare the performance of hotels that use Wash Cycle to other hotels in the Boston market.
The findings are impressive.
In the past 12 months, hotels that choose Wash Cycle opened up a 3% RevPAR spread versus their Boston peers, rising to the top in a softening hotel market.
Hotels that choose Wash Cycle to do their laundry have a 12-month occupancy rate that is 6% higher than the market average, and the spread is growing — our customers collectively increased occupancy 1.7% in the past 12 months versus a 1.3% decrease in occupancy for the market as a whole and a 0.1% decrease for Upscale-Luxury properties.
Hotels that choose Wash Cycle had a 1.2% year-over-year increase in RevPAR versus an average 1.7% decrease in RevPAR for the Boston market as a whole, and a 0.6% decrease for Boston Upscale-Luxury hotels. Impressively, our portfolio of hotels managed this 1.2% increase in RevPAR even as they had the same decrease in ADR as the Boston market generally.
What does that mean? 2025 has been a softer market for Boston-area hotels than 2023 and 2024, and everybody’s facing the same pressures to discount rates. ADRs reflect that market-wide, and in our portfolio.
However, hotels that choose Wash Cycle Laundry have been winning the battle for guests. These guests seem to be choosing quality, even when going head-to-head against other upscale and luxury properties. This increased occupancy is helping our customers increase their RevPAR even against market headwinds — they opened up nearly a 3% RevPAR spread versus the market in just the past 12 months.
Maybe a coincidence, but that 3% RevPAR spread can pay for the entire cost of our services.
We know we’re only one small ingredient in a recipe for a successful hotel, but we’re honored that the management teams winning in this market are choosing us.
Learn more about our hotel laundry services or get a quote.